Launching innovative and intriguing advertising campaigns from LTOs to new services
Limited Time Offer (LTO) campaigns usually follow a similar format. They highlight the food, talk about the ingredients and be sure to drive home the fact that it’s only available while supplies last. With the amount of LTO marketing campaigns out there, this framework doesn’t get the attention it once did. We’re here to help you push the envelope creatively to turn some heads.
Campaigns need to be about more than just an item. Yes, the item is important, but restaurant marketing and advertising must drive home bigger ideas behind the product: its origin or the inspiration or trend that drove to its innovation.
At Vigor, we approach limited time offer advertising campaigns with new thinking and creative ideas. We capture the motivating factors behind the offering and develop new ways of introducing it to the public. From television spots through the in-store marketing collateral, our campaigns reinforce the imagery that gets attention and sinks in with guests creating a holistic look.
From social media through traditional advertising channels our campaigns break the convention of common LTO marketing initiatives.