Your restaurant doesn’t have to fall to the statistics of failures. Yes, the restaurant industry is tough. It’s saturated and full of me-too brands. With so much competition, from small Mom-and-Pops to large multi-national franchises, the turbulence of this industry demands legitimate innovation and true creativity. However, creativity for the sake of it isn’t a winning strategy. Successful restaurant branding, marketing and advertising initiatives must be developed with an audience-centric approach, primed for participation from the very core of the brand. That level of thinking requires a team that’s experienced in all facets of restaurant branding with deep rooted expertise in the industry.
From quick serve (QSR) and fast casual restaurants, to upscale and casual full service (FSR) experiences, even food trucks and kiosks, we craft unique, memorable brands from insightful strategy through award-winning identity design.
Vigor realizes a fresh, modern expression for a fast casual Japanese hibachi restaurant brand from concept development through branding
We redefine and redesign a muddled foodcourt restaurant brand into a fresh, clean, and aspirational experience primed for international growth.
Dig deeper into the nuances of our restaurant branding services
Creating fresh restaurant concept brands from ideation through property pitch.
Excavating a passionate purpose for restaurant brands, and uniting teams under a common vision.
Evolving restaurant brands forward to remain relevant in the marketplace.
Restaurant and menu item names that evoke the spirit of the brand and it’s personality.
Establishing robust visual language that conveys a restaurant brand’s unique attitude.
Approaching menus with strategic insights, thinking, and design to maximize profits and perception.
Turning utility into opportunity with creative restaurant retail and takeout packaging design.
Approaching digital media at the cross-section of intuitive, immersive, and transactional.
Immersive interiors that extent and accentuate the restaurant brand experience.