Naming is a nuanced discipline that spans cultural, linguistic, and strategic thinking. It’s not something that one simply jumps into. It’s not something to be taken lightly.
At Vigor, we’ve named countless restaurants, menu items, and even the more ethereal elements that ladder up to a brand’s tone of voice. We approach naming with a principled focus. We don’t produce run of the mill, or forgettable. We create names that standout from direct competitors. Because if you spend your time trying to fit in, you’ll waste your budget trying to stand out.