Naming a restaurant is more than throwing things on a wall and waiting for something to stick. A restaurant’s name is a portal into the deeper story; a chance to pique interest in the brand’s reason for being. It’s the only element of a restaurant that can be experienced completely out of visual context (e.g. when someone hears the name.)
When named properly, a restaurant has a unique advantage. It sparks curiosity for knowing more, learning, and engaging with the brand. It instills a sense of belonging amongst those who “get it” and understand the reason behind the name. It helps give weight to the brand’s purpose.
Naming is a nuanced discipline that spans cultural, linguistic, and strategic thinking. It’s not something that one simply jumps into. It’s not something to be taken lightly. At Vigor, we’ve named countless restaurants, menu items, and even the more ethereal elements that ladder up to a brand’s tone of voice. We approach naming with a principled focus. We don’t produce run of the mill, or forgettable. We create names that standout from direct competitors. Because if you spend your time trying to fit in, you’ll waste your budget trying to stand out.
Tapping the vibes of Beirut’s heart of culture and arts to drive the personality of this Lebanese superfood bowl concept in DC. Badaro is the name of the neighborhood known to attract the artistic crowd in Beirut.