Launching new restaurant brands and newly rebranded restaurants with attention-grabbing creative and fan-building campaign strategies
New restaurant brands have an uphill battle, but a unique advantage out of the gate. Interest is high for new brands, but can be followed by a plateau if that buzz isn’t pumped up and maintained.
Existing brands moving into new markets have similar challenges to new brands. The equity they’ve built in their home markets is erased, leaving them starting from square one.
In both scenarios, restaurants need a strategy for building interest and intrigue, acquiring new trials, then establishing a path to loyalty. Months before a new restaurant or restaurant unit is opened, the strategy for guiding the market through the journey from unaware to advocacy begins.
At Vigor, we collaborate with you to develop successful go-to market strategies for restaurant brands new and existing. We work to identify the right media channels, the right timing, and the right messaging that will create the optimal situation for a successful opening. We go further to ensure the restaurant brand continues its growth in market with ongoing strategies that create an ever-growing group of loyalty fanatics.
Our approach to restaurant, hotel, and beverage brand activation and launch marketing and advertising
3-6 months prior to launch, it’s important to start building ever-growing momentum. During these times we tease the market with what’s coming while guiding their expectations and fueling the brand’s position in market using cross-channel marketing and messaging.
Goal / Set expectations and effective positioning while maximizing momentum leading into launch.
Break the China
Releasing the brand or location in market is a huge opportunity increase awareness and intrigue while solidifying relationships with patrons who were following the path to launch. Now is the big moment where we live the brand’s promises and immerse patron’s in the experience.
Goal / Immerse patrons in the brand's experience and capture connections for ongoing marketing and messaging.
Post-launch the brand ride’s the wave created in phase 01 and 02. From here forward, it’s important to build the brand’s following and guide patrons on their journey to advocacy. Through sound marketing strategy and creative excellence, we usher people through the journey rapidly.