How to Turn Holiday Traffic Into Long-Term Loyalty
The real opportunity isn’t the December rush itself; it’s transforming that short-term traffic into long-term loyalty.
The Power of Descriptions: How Menu Language Shapes Perception and Boosts Sales
The words on your menu do more than describe a dish—they set expectations, stir emotions, and even justify higher prices.
How Smart Content Builds Stronger Restaurant Brands
The restaurant business has always been about storytelling—through food, atmosphere, and service. But in today’s digital world, that story doesn’t just unfold inside your four walls. It plays out online, where guests discover, follow, and connect with your brand long before they ever walk through the door. That’s why content creation has become such a […]
Chuck Meehan Brings Super Bowl Firepower to Vigor as Chief Creative Officer
In a move to fuel its next era of growth, Pavone Group and Vigor have named veteran creative leader Chuck Meehan as its new Chief Creative Officer. Meehan ushers in a new chapter of innovation for Vigor and will play a pivotal role in the agency’s planned expansion of its team, client roster and capabilities. […]
The Power of Typography: How Fonts Influence Appetite, Perception, and Personality
Before a guest reads a single word on your menu, they’re already forming opinions—about your food, your price point, even your hospitality. That first impression often starts with something most diners never consciously notice: typography. The fonts on your menu quietly communicate your restaurant’s personality. A sleek sans-serif font suggests modern, efficient, and approachable. A […]
It’s time to kill the idea of ‘vanity metrics’ and embrace a better term
As a restaurant brand with multiple locations, your marketing efforts are critical to driving traffic. However, tracking the success of your marketing efforts can be challenging, and not all metrics have a direct connection to that ultimate goal. The term “Vanity metrics” has been used to describe metrics that make a brand look good on […]
5 keys to unlocking early marketing funnel success for restaurant brands
As a restaurant leader, you are always looking for ways to increase traffic and revenue. One of the most effective strategies you can use to achieve this goal starts by maximizing the opportunities via the early marketing funnel. A marketing funnel is a way to visualize the different stages a potential Patron goes through before […]
How to use sensory marketing for your restaurant
Think about the times you have picked up on a scent and it reminded you of someone or something in your past. Or those late nights you stay on instagram for an absurd amount of time scrolling through Mukbang videos even if you absolutely hate the sound of people slurping noodles and crunching various fried […]
Successful Restaurant Marketing In 10 Easy Steps
After approximately 20 years of being involved in every aspect of the restaurant business from serving to being a one-person marketing department, I’ve seen first hand what successful restaurant marketing looks like. I have worked in national franchises, regional chains, and locally-owned restaurants that tripled in units. I grew from marketing brand manager into assisting […]
7 Restaurant Instagram Marketing Tips for 2021
2021 is just around the corner, and with the new year comes new ways of connecting with potential patrons and curating branded content. Instagram is quickly becoming the most invaluable methods brands have to grow their audience and interest consumers. Within the restaurant industry, it’s all about elevating the experience. While the end goal is […]