We believe that the interior space is an epic moment of truth in a consumer’s journey. Because of the weight of this moment, we believe interior spaces should be more than decoration (even really awesome decoration.) An interior design should be built from the brand strategy no matter if it’s a restaurant, brewery, winery, or distillery. Every texture, color, treatment, fixture, and selection must be tied back to the brand and what it’s trying to communicate. At Vigor, we know how to thread the brand strategy throughout interiors for your restaurant and/or beverage brand experience.
Creating smooth traffic patterns and an experience that’s just right for a patron is the focus of our efforts. Often times copying another restaurant or brewery layout seems like the right move; however, each space and each brand should approach the space plan individually with a focus on how the brand is communicated. This is how we approach your brand experience at Vigor.
We believe every element of a restaurant or beverage brand experience should be created by design. Above form and function is brand, and the brand should dictate everything. When designed with this mentality, the interior space becomes an immersive, unforgettable experience. From restaurants to bars, craft beer breweries to distilleries and wineries, the Vigor team knows how to thread the brand strategy throughout an interior space.
For those with architects and/or interior designers already retained, we play quite nicely in the sandbox. We serve as brand consultants to their work to ensure the interior experience infuses the brand correctly and effectively. It’s beyond simply throwing logos on things. It goes into how the experience creates a feeling connected to the brand’s core.