• Unite

    Uniting restaurant companies and teams through brand strategy, concept development, and identity design to drive innovation, growth, and loyalty.

  • Propel

    Propelling restaurant brand growth and revenue through innovative marketing strategy, creative, and campaigns to gain market share.

  • Evolve

    Evolving and rebranding legacy restaurant brands to reinforce market relevance, grow market share, and rejuvenate brand advocates.

People don't buy food. They buy experiences. We create remarkable brand experiences for restaurant, beverage, and hospitality brands.

The most memorable moments in our lives are experienced surrounded by food and beverage. We think brands must create experiences worthy of such a pivotal, profound role in people’s lives. But not just any experiences will do. Only the most remarkable ones culminate to build brands that people seek out, enjoy, and eventually fall in love with. It is our passion and purpose to  craft remarkable restaurant brands because that’s what this world deserves.

At Vigor, we lead with a proven brand strategy process to excavate the restaurant’s motivating Purpose and develop the platforms that are primed to attract Patrons and rapidly grow loyalty. Whether you’re a startup restaurant brand looking to change the game, or an existing brand looking to increase market penetration and dominance, our experience, expertise, and passion are invaluable resources for realizing success. From fast casual to full service, food trucks to food halls, we craft brands with Vigor.

Fueling a Mexi-Cali Fusion Experience

Banditos Bar & Kitchen  //  Baltimore, Maryland

Restaurant Branding & Concept Development

Crafting new restaurant brands for visionary restaurateurs, chefs, and companies

Creating & communicating character for a fast casual restaurant brand

Erik’s DeliCafé  //  Bay Area, California

Kneading purpose into a bagel bakery brand

Great Bagel & Bakery  //  Lexington, Kentucky

Restaurant rebranding

Evolving existing brands to gain marketshare and reclaim dominance

Without purpose it's just decoration. Successful brands aren't decorated. They're designed with Vigor.

– Joseph Szala, Principal

Branding Insights

Innovative brand thinking for restaurants and hospitality

The latest news, expert opinion, advice, resources, and happenings in restaurant branding and marketing. Curated and authored by the branding experts at Vigor.