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Uniting restaurant companies and teams through brand strategy, concept development, and identity design to drive innovation, growth, and loyalty.
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Propelling restaurant brand growth and revenue through innovative marketing strategy, creative, and campaigns to gain market share.
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Evolving and rebranding legacy restaurant brands to reinforce market relevance, grow market share, and rejuvenate advocacy.
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Uniting restaurant companies and teams through brand strategy, concept development, and identity design to drive innovation, growth, and loyalty.
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Propelling restaurant brand growth and revenue through innovative marketing strategy, creative, and campaigns to gain market share.
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Evolving and rebranding legacy restaurant brands to reinforce market relevance, grow market share, and rejuvenate brand advocates.
People don't buy food. They buy experiences. We create remarkable experiences through restaurant branding, marketing, and design expertise.
The most memorable moments in our lives are experienced surrounded by food and beverages. We believe restaurant brands should provide experiences worthy of such a pivotal, profound role in people’s lives. But not just any experiences will do. Only the most remarkable ones culminate to build brands that people seek out, enjoy, and eventually fall in love with. It is our passion and purpose to craft remarkable restaurant brands because that’s what this world deserves.
At Vigor, we lead with a proven brand strategy process to excavate the restaurant’s motivating Purpose and develop the platforms that are primed to attract Patrons and rapidly grow loyalty. Whether you’re a startup restaurant brand looking to change the game, or an existing brand looking to increase market penetration and dominance, our experience, expertise, and passion are invaluable resources for realizing success through true restaurant branding and marketing. From fast casual to full service, food trucks to food halls, we craft brands with Vigor.

Dreaming up a wildly imaginative tasting experience

Elevating a city’s identity through cuisine and culture

Improving wellbeing through innovation for a virtual kitchen concept

Revealing potential for a purpose-driven chocolate brand

Making wellbeing accessible to everyone

Creating a beautiful moment for our neighbors
















Restaurant Branding & Concept Development
Crafting new restaurant brands for visionary restaurateurs, chefs, and companies
Creating & communicating character for a fast casual restaurant brand
Erik’s DeliCafé // Bay Area, California
Restaurant Marketing
Propelling multi-unit restaurants forward with innovative ideas that engage
Kneading purpose into a bagel bakery brand
Great Bagel & Bakery // Lexington, Kentucky
Restaurant rebranding
Evolving existing brands to gain marketshare and reclaim dominance
Without purpose it's just decoration. Successful brands aren't decorated. They're designed with Vigor.
– Joseph Szala, Principal