• Uniting restaurant companies and teams through brand strategy, concept development, and identity design to drive innovation, growth, and loyalty.

  • Propelling restaurant brand growth and revenue through innovative marketing strategy, creative, and campaigns to gain market share.

  • Evolving and rebranding legacy restaurant brands to reinforce market relevance, grow market share, and rejuvenate brand advocates.

People don't buy food. They buy experiences. We are a restaurant branding and marketing agency that creates remarkable concepts and brand experiences.

The most memorable moments in our lives are experienced surrounded by food and beverages. We believe those moments and experiences surrounding them should be remarkable. Because only the most remarkable restaurant experiences build brands that people seek out, enjoy, and eventually fall in love with. 

At Vigor, we lead with a proven restaurant brand strategy process to excavate the restaurant’s motivating Purpose. We develop the platforms that are primed to attract Patrons and rapidly grow loyalty. Whether you’re a startup restaurant brand looking to change the game, or an existing brand looking to increase market penetration and dominance, our experience, expertise, and passion are invaluable resources for realizing success through true restaurant branding and restaurant marketing

Exalting simple goodness and grit for a Hotel F&B Brand

Northpointe Hospitality /  North August, South Carolina

Restaurant Branding & Concept Development

Crafting new restaurant brands for visionary restaurateurs, top chefs, and hospitality companies

Sweetening the moment for a QSR brand

eegee’s  /  Tucson & Phoenix, Arizona

Restaurant Marketing

Propelling growth and scale with innovative stories and strategies for multi-unit restaurant brands

Kicking up the character for a fast casual restaurant brand

Erik’s DeliCafé  /  Bay Area, California

Restaurant rebranding

Evolving existing brand identities and experiences to gain marketshare and reclaim dominance

Without purpose it's just decoration. Successful brands aren't decorated. They're designed with Vigor.

– Joseph Szala, Principal

Branding Insights

Innovative restaurant branding & marketing ideas and strategies

The latest news, expert opinion, advice, resources, and happenings in restaurant branding and marketing. Curated and authored by the branding experts at Vigor.