How crypto can open new doors (and bring in new diners) for restaurants

In 2023, the restaurant industry suffered 4,500 more independent restaurant closings than openings due to increasing costs, dwindling margins, and a surge in consumer preferences for fast-food and delivery. Decreased traffic in restaurants has been a major issue, and solutions have been hard to come by. Crypto may be an avenue to alleviating some of […]

Four Questions with Craig Bernstein: Hospitality and managing growth

If you’re a fan of great stories, our episode of Forktales featuring Doc B’s Restaurant & Bar founder Craig Bernstein is for you. Craig shares tales about how a childhood meeting with Morton’s Steakhouse legend Allen Bernstein inspired his hospitality career and emotional stories about going above and beyond to make guests happy. Also on […]

Four Questions with Martino Brambilla: Trending flavors and clean labels

If you’ve had a donut, brownie, cupcake or cookie in the past year, you’ve probably had a baked good made with ingredients from Embassy Ingredients. Martino Brambilla was just 17 years old when his father handed him the reins to the company. Since then he’s grown it into one of the world’s largest providers of […]

Dallas-Based Bad Chicken Taps Vigor for Brand Refresh

Bad Chicken has enlisted Vigor to cook up a new look for the brand’s first standalone location and reintroduce “the baddest wings in town” to Dallas diners. The work includes brand strategy and positioning, brand refresh and identity, exterior and interior interior consultation, design signage, wayfinding, packaging, menu, merch and uniforms. “As a restaurateur, you […]

Four Questions with Benjamin Calleja: Restaurant design that moves the bottom line

Every eight hours, a new Livit designed restaurant opens somewhere in the world and Benjamin Calleja is leading that charge. As the founder and chief experience officer of Livit Design, he’s overseen the design of some of the biggest names in the hospitality industry, including Burger King, Applebees, Subway, Starbucks, Pizza Hut, Taco Bell and […]

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