As we see more companies roll out return-to-office mandates, many employees are feeling the weight of the transition. After years of remote work flexibility, the idea of commuting and sitting in an office again can be a tough pill to swallow for many. However, these mandates are not bad news for everyone—they affect different industries differently.
So, what does this shift mean for restaurants and how can they capitalize on the influx of office workers during lunch hours?
THE LUNCH RUSH REVIVAL AND BEYOND
As office workers head back to their desks, lunchtime traffic is experiencing a significant surge, offering a prime opportunity for local restaurants. With workers returning to a more structured day, there’s a renewed demand for quick, satisfying meals that fit into their limited lunch breaks. Many restaurants are also seeing an uptick in catering orders, as companies look to provide meals for employees during meetings or team lunches, further boosting midday business.
In addition to the lunch rush, happy hour and after-work visits are making a strong comeback. As employees transition back to in-office work, the post-work unwind at bars and restaurants is also returning to form. Coworkers are gathering to relax after a day at the office, and restaurants are noticing a rise in late afternoon and early evening traffic.
The increase in office workers means lunch crowds, catering opportunities, and after-work visits are now regular fixtures, bringing more consistent business throughout the day. This shift is not just a temporary trend, but part of the broader return-to-office dynamic that’s revitalizing both midday and after-hours dining.
HOW RESTAURANTS CAN CAPITALIZE ON THE RETURN-TO-OFFICE RUSH
To take full advantage of the return-to-office surge, restaurants need to adjust their offerings to meet the evolving needs of office workers. The lunch rush is an excellent opportunity to cater to busy professionals looking for quick, quality meals. Offering grab-and-go options, lunch bundles, or easy pre-ordering through an app can help workers maximize their break. Additionally, catering to nearby offices by providing meal options for corporate meetings or team lunches can bring in larger orders and foster repeat business from local businesses.
In addition to lunchtime traffic, after-work visits and happy hours are making a strong comeback. To attract this crowd, restaurants should consider offering special deals on drinks and appetizers, as well as unique cocktails tailored to the post-office unwind. Live music or a relaxed vibe can further draw in groups looking to socialize after a day at the office.
Finally, restaurants can build loyalty by combining lunchtime deals, happy hour promotions, and catering services. Offering exclusive lunch specials for nearby office workers or corporate discounts can help establish a strong, consistent customer base. Leveraging digital marketing through targeted ads, social media campaigns, and easy-to-use delivery services will ensure your restaurant stays top-of-mind for both dine-in and takeout orders throughout the workday.
VIGOR’S VIEW
The return-to-office trend is more than just a shift in where people work—it’s a chance for restaurants to redefine their role in the daily lives of office workers. The lunchtime rush, catering opportunities, and after-work visits are all part of a growing demand for convenience, quality, and community. This is an exciting time for eateries to build lasting relationships with their local business communities.
Staying adaptable is key. Ultimately, restaurants that tap into these moments—whether it’s a quick lunch, a team lunch order, or a post-work unwind—will be well-positioned to thrive.
The return-to-office life is not just about getting back to work; it’s about creating new, consistent touchpoints for your restaurant.
