With the start of the NFL season this past weekend, it’s important to know how to take advantage of opportunities to increase foot traffic. Well, EverPass Media made that a lot easier this past summer. EverPass Media is a media platform that distributes premium live sports and entertainment content to commercial businesses, including restaurants.
According to Gallup, 41% of U.S. adults say football is their favorite sport to watch. In addition, NFL Sunday Ticket increases foot traffic by an average of 22% for restaurants and bars nationwide on Sundays, making the service a great opportunity to attract customers and build customer loyalty.
UPSHOW ACQUISITION
In early July, EverPass acquired UPshow, an on-premise entertainment, performance marketing, and streaming platform that allows public establishments, including bars and restaurant chains, to show NFL Sunday Ticket games. Dating back to 1994, NFL Sunday Ticket was only available to these commercial establishments through a DirecTV satellite subscription. For the first time ever, Restaurants, bars, and other commercial businesses can now purchase and stream NFL Sunday Ticket without a physical, on-site satellite.
Additionally, EverPass and UPshow are partners for Peacock Sports Pass, a commercial business sports package with access to some of Peacock’s live sports content library. This package includes Big Ten football and basketball, the Premier League, and the NFL’s first-ever regular-season game in Brazil that featured the Philadelphia Eagles and the Green Bay Packers.
This acquisition of UPshow brings crucial technology infrastructure and streaming solutions to EverPass, granting EverPass the opportunity to distribute this technology globally. This is proving to be significantly important as many professional sports leagues and associations, such as the NFL, are expanding into international markets.
WHAT DOES THIS MEAN FOR RESTAURANTS
There are several benefits that restaurants, bars, and customers will reap from this acquisition.
- Centralized, Premium Content Hub – Businesses have access to all the content with exceptional flexibility and no capacity constraints.
- Interactive Customer Experience – Features like trivia, real-time betting odds, interactive stats, QR code activations, and hundreds of short-form entertainment channels are at the company’s disposal to increase customer satisfaction and engagement.
- Easier Management – The user interface is easily digestible and manageable for staff with easy navigation, advance scheduling features, remote management, and notification options for all big events and games.
- Data Analytics – Real-time insights into audience viewing patterns and preferences are readily available, giving owners suggestions for content selection and allowing for sharper marketing tactics and promotions.
- Innovative Ad Opportunities – The means to generate revenue through ad products that engage and entertain via our expanded digital display network is at your fingertips.
- Performance Marketing – There is a seamless integration for key offers, loyalty programs, and promotional campaigns, allowing for targeted promotions to attain greater, measurable business results.
HOW TO GET NFL SUNDAY TICKET AND MORE
To take advantage of this opportunity to get NFL Sunday Ticket, Peacock Sports Pass, and much more, business owners must contact an EverPass representative, which can be found on the company’s website. Pricing for these packages may vary depending on the commercial establishment classification and FCO.
VIGOR’S VIEW
NFL Sunday Ticket and Peacock Sports Pass are amazing opportunities for restaurants to reel in customers and keep them long-term. Football is by far the most popular sport to watch in the U.S., so showing every game on Sundays is a great way to attract all diners in your area, regardless of their favorite team.
Make sure to take advantage of this new opportunity early; don’t get caught sleeping. Getting ahead of the curve on this will help you pick customers up from other restaurants that are behind the eight ball as well as those diners who are simply looking for the best dining experience on game days.
