Inside the Agency

The who, how, and why of Vigor

We charge ahead to create remarkable experiences worthy of life’s most memorable moments. From expert restaurant branding through innovative restaurant marketing, and everything in between, Vigor is a pivotal partner in realizing the amazing.

agency team

Two-horned unicorns and bull-hearted brainiacs

Each member of the Vigor team is a strategist first, creative second. We collaborate with each other and our clients to create innovative brand experiences. Get to know the folks in our bullpen below.

Joseph Szala, Principal

Joseph Szala

Subject matter expert on the topics of branding and marketing in the restaurant industry. Multi-disciplinary wearer of many hats. Passionate about design, and loves art and photography.
Aaron Tovi, Brand Strategist & Creative Director

Aaron Tovi

Brand Strategist/Creative Director
Profound definer of brand strategies. Director of design workstreams, and establishes processes like an engineer. Absorbs thinking, knowledge, and ideas to output the gold standard.
JP Myler, Marketing Strategist

JP Myler

Marketing Strategist
Marketer extraordinaire. Organizer of ideas into paths that build brand stories. Developer of brand marketing strategies that communicate the deeper story.
Theresa Ward, Project/Traffic Manager

Theresa Ward

Project/Traffic Manager
Proliferator of processes and procedures. Trafficker of workflows and project streams. Lover of people and culture.
Ellie Varicak

Natalie Suarez

Senior Designer
Creator of new looks and identities. Creative alchemist. Designer of inspiring interiors.
Joi Byrd, Project Manager

Joi Byrd

Project Manager
In love with spreadsheets, timelines, deadlines, and order. Keeper of the plan. Informer of clients and teams.


Chief Culture Pup
Cripplingly cute and friendly. Expert cuddler and uplifter of spirits. Responds to over 50 nicknames. Maintains company culture.
Rachita Vasandani copywriter and social strategist

Rachita Vasandani

Copywriter & Social Strategist
A crafter of words and phrases meant to get the praises. Lover of memes and good humor. Socially connected and on top of the trends.
Cheryl Yul, Interior Designer

Cheryl Yul

Interior Designer
Lover of space and form. Creator of remarkable environments. Collector of vision and ideas. Introspective, intelligent, and highly collaborative.