A few weeks ago, Joseph was invited onto the Order Up! Restaurant Operations podcast to chat about restaurant branding, the state of the industry, and The Bullhearted Brand. Host Tommy Yionoulis and Joseph had an in-depth chat covering many hot-button topics faced by the industry today. The conversation was so chock full of insights that the episode had to be broken into two episodes!
You can listen below, or subscribe to Order Up! on Apple Podcasts or Google Play
As a restaurant brand with multiple locations, your marketing efforts are critical to driving traffic. However, tracking the success of your marketing efforts can be challenging, and not all metrics have a direct connection to that ultimate goal. The term “Vanity metrics” has been used to describe metrics that make
As a restaurant leader, you are always looking for ways to increase traffic and revenue. One of the most effective strategies you can use to achieve this goal starts by maximizing the opportunities via the early marketing funnel. A marketing funnel is a way to visualize the different stages a
