News

Joseph lends his restaurant branding expertise to Vox & Washingtonian

Joseph chimes in on Vox.com and The Washingtonian

Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a new fast casual restaurant in Washington, DC. The second, published on Vox, speculates the real reasons for Hooters’ decline. Is it the uniform? The format? Millennials’ disinterest in female anatomy?

[Washingtonian] Is “I’m Eddie Cano” a Good Name For a Restaurant? We Asked an Expert

New fast casual Italian joint opened in DC with a name that caused quite a stir. The good people at the Washingtonian discussed the restaurant’s name, pros, cons, and general naming advice with Joseph. Read the full article »

Hooters is closing restaurants. Is its offensive uniform to blame?

As Hooters’ future waivers, speculation surrounding the uniforms and concept’s primary offering come into question. Joseph discusses the implications of this dated restaurant concept and brand with the people at Vox.com. Read the full article »

Suggested Reading

plates of healthy food

Restaurants vs. the Budget Crunch: What to Do Now

It’s getting harder to earn a spot in the weekly dining rotation. New data shows a growing number of U.S. consumers are cutting back on discretionary spending—including meals out. According to Big Chalk, 33.4% of households now identify as “trade-off consumers.” These diners are trimming their budgets across several categories,

— Read Article

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