Joseph lends his restaurant branding expertise to Vox & Washingtonian

Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a new fast casual restaurant in Washington, DC. The second, published on Vox, speculates the real reasons for Hooters’ decline. Is it the uniform? The format? Millennials’ disinterest in female anatomy?

[Washingtonian] Is “I’m Eddie Cano” a Good Name For a Restaurant? We Asked an Expert

New fast casual Italian joint opened in DC with a name that caused quite a stir. The good people at the Washingtonian discussed the restaurant’s name, pros, cons, and general naming advice with Joseph. Read the full article »

Hooters is closing restaurants. Is its offensive uniform to blame?

As Hooters’ future waivers, speculation surrounding the uniforms and concept’s primary offering come into question. Joseph discusses the implications of this dated restaurant concept and brand with the people at Read the full article »


Suggested Reading

Restaurant branding and marketing key: bull in a china shop

Media Director

Apply Today! Summary The media director will oversee the development of media, objectives and plans on behalf of the agency’s client base. The media director

— Read Article

Subject Matter Expertise

Leading the restaurant industry with branding and marketing expertise

The Bullhearted Are Now Bulldogged, too!

Vigor has officially joined the Pavone Marketing Group (PMG) family of companies! We’re excited to be a part of the PMG team and we look forward to putting our skills (and theirs) to work for our clients. Visit the PMG newsroom for details.