Joseph lends his restaurant branding expertise to Vox & Washingtonian

Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a new fast casual restaurant in Washington, DC. The second, published on Vox, speculates the real reasons for Hooters’ decline. Is it the uniform? The format? Millennials’ disinterest in female anatomy?

[Washingtonian] Is “I’m Eddie Cano” a Good Name For a Restaurant? We Asked an Expert

New fast casual Italian joint opened in DC with a name that caused quite a stir. The good people at the Washingtonian discussed the restaurant’s name, pros, cons, and general naming advice with Joseph. Read the full article »

Hooters is closing restaurants. Is its offensive uniform to blame?

As Hooters’ future waivers, speculation surrounding the uniforms and concept’s primary offering come into question. Joseph discusses the implications of this dated restaurant concept and brand with the people at Vox.com. Read the full article »

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Building Bullish Restaurant Brands that Charge Ahead of the Herd

The premier book by Vigor’s managing director, Joseph Szala, is gaining momentum on Kickstarter with multiple levels and perks to pledge support. The Bullhearted Brand will be available in print, digital and audiobook with the help of people like you! Learn more about the book and ways to support on the kickstarter page.