Pastry Arts Magazine: Pastry Summit is Open!

This past May, I had the utmost honor of participating in Pastry Arts Magazine’s virtual summit. The summit features 60+ demos, presentations, and interviews with dessert professionals on a variety of topics through an on-demand streaming platform. I took the reins on discussing “Components for Building a Successful Brand.”

In my talk, I discuss the basics of building a strong pastry and bakery brand from excavating your purpose through developing an identity that stands out. In about 40 minutes, participants should be steered in the right direction to take the reins and charge ahead with building their own pastry brand.

Register for a FREE 4-DAY PASS at www.pastrysummit.com to start watching immediately!

Here is a direct link to my talk » 

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Leading the restaurant industry with branding and marketing expertise

Building Bullish Restaurant Brands that Charge Ahead of the Herd

The premier book by Vigor’s managing director, Joseph Szala, is gaining momentum on Kickstarter with multiple levels and perks to pledge support. The Bullhearted Brand will be available in print, digital and audiobook with the help of people like you! Learn more about the book and ways to support on the kickstarter page.