Learnings from the Super Bowl: Advertising may be dead

Super Bowl 50 LV advertising critique

Ah… the Super Bowl. The event of the year where everyone gets that one (highly expensive) shot to put forth an ad that people will actually watch. In years past we’ve had many winners and losers – what the hell was Monkey Baby Puppy, Mt. Dew? We’ve had the notable, and the forgettable. So, what […]

Holiday Marketing During COVID

We have witnessed first hand what losing a season can do to our service industry, and we should take what we learned and apply it to prepare for the upcoming months. So many restaurants look forward to the holiday season with packed out corporate holiday lunches, dinners, EOY banquets, family and friends gathering, and out […]

Super Bowl Advertising’s Winner? It’s a Tide Ad.

Tide Ad wins the SuperBowl ad game

Unless you’re living in a sans-sports world, you were watching the Super Bowl last night. The star of the night wasn’t only Philadelphia, it was Tide. Yes, Tide, the laundry detergent. In the myriad of Super Bowl ad spots Tide stood out with a fresh (so meta!) approach and creative delivery. In fact, they not […]