Consumer connections are the key to impactful marketing

Originally published in Restaurant Hospitality Magazine, read the article here. The other night a new commercial for a restaurant chain caught my attention. It wasn’t the content nor was it the offer that snatched my curiosity, but rather the utter monotony and lack of anything new. The moment sparked a dive into my mental catalog […]

The fresh food movement could be deadly for restaurants

Originally published on Adage.com Brands That Don’t Adapt to New Consumer Demands Could Suffer Steep discount promotions, décor upgrades and a few new menu options aren’t enough for restaurant chains confronting growing demand for unprocessed, higher-quality food. Consumers’ demand for fresher food and a unique brand experience continues to grow rapidly. New restaurant brands are […]