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When speaking with marketing professionals and restaurateurs conversations inevitably turn to new medias, or discussion of which medias are more successful than others. It’s easy to fall into these…

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Originally published in Restaurant Hospitality Magazine, read the article here. The other night a new commercial for a restaurant chain caught my attention. It wasn’t the content nor was…

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Originally published on Adage.com Brands That Don’t Adapt to New Consumer Demands Could Suffer Steep discount promotions, décor upgrades and a few new menu options aren’t enough for restaurant…

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