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brand strategy

You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain it will be received…

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One of the biggest causes of brands missing the mark on innovation is loss of bravery from one or all parties involved. What usually starts as bold conviction early…

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Originally posted on Medium You’ve seen them. You may even be one. They’re the people at the table whose faces are glowing from their smartphones almost completely disconnected from…

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Three tips for frozen-yogurt operators to survive market saturation. Originally published on QSRMagazine.com. You can read the article here. Frozen-yogurt shops are reaching critical mass as sales and momentum…

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This article was posted to LinkedIn by request from their team, you can read it on that platform here. Yesterday I had the honor of speaking with Alexander Kaufman…

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Originally published on Branding Magazine Most of us have used, or are at least familiar with using, archetypes as a way to identify and profile a core audience. There…

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