5 critical errors in building hotel brand toolkits and playbooks
In working with some of the world’s largest hotel brands (InterContinental, Delta Hotels, Even Hotels, etc) we’ve seen many toolkits and playbooks with varying degrees of effectiveness. These tools are so profoundly critical to brand success, it’s surprising to us how many fall so short of remarkable. It’s almost as if the agencies who created […]
The number one reason why advertising agencies are the wrong choice for brand toolkits & playbooks
In my experiences with advertising agencies over the last 17 years, I noticed they all had one thing in common: they are notoriously enamored with awards. The problem with that? TV spots win awards. Toolkits and playbooks do not. How often do you see an ad agency that touts their toolkits and playbooks for the […]