The major thing missing from most restaurant brands

Restaurant Branding and Marketing missing element

In my time at the helm of Vigor, I’ve encountered many restaurants from small startups to large multi-national behemoths. In these encounters, the conversations inevitably end up in the golden question, “How do we get more traffic and sales?” As if it were a magical switch in a dark room that someone only needed to […]

Know Thy Personality—Strategy Series Part Three

Understanding branding basics - know thy patron

This article is the third of a 5-part series about Vigor’s strategic framework. Read part two here. Imagine that you’re a brilliant computer programmer working at a shadowy tech giant. One day, your boss pulls you aside for a special project. You’re seated in a white room with nothing but two microphones and two speakers. The […]