Joseph appears on Grow Fearlessly Webinar to talk 5 tips for building your brand
![Joseph Szala's appearance on Grow Fearlessly webcast](https://vigorbranding.com/wp-content/uploads/2019/07/vigor-growfearlesslywebinar-1024x1024.jpg)
Branding is one of the most misconceived labels in business today. There are thousands of books on the topic, and ten times as many ideas of what it is and isn’t. Rather than get mired in the details and minutiae of the definition, I lay out five lessons derived from famous bull parables from around […]