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You vs. Them – A branding lesson in understanding your audience
You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain it will be received with positive feedback, or, at least, it won’t be hated. You know this because you’ve guided the process from beginning to end based on what you […]
Avoiding the big froyo freeze
Three tips for frozen-yogurt operators to survive market saturation. Originally published on QSRMagazine.com. You can read the article here. Frozen-yogurt shops are reaching critical mass as sales and momentum start to slow down. The next obvious step in this fad is for the segment to reach its breaking point when weaker brands begin to fall […]