2018’s Restaurant Instagram Wins

Instagram wins from Vigor clients

Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram. Instagram offers so much value as a long-form ongoing storytelling platform that increases your brand’s reach and ability to optimize frequency. It’s THE best way to tell your story day-in […]

The most expensive thing you’ll ever say: restaurant tagline do’s and don’ts

At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor, and didn’t communicate much. After throwing around some equally cringe-inducing variations on the tagline, we felt the need to do something constructive. So we thought some restaurant tagline do’s and […]

Know Thy Position—Strategy Series Part One

This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you carefully comb through your wardrobe, you imagine how each item might strike the interviewer—this shirt is conservative, these glasses make me look smart, these socks are coy, et cetera (we […]

You vs. Them – A branding lesson in understanding your audience

You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain it will be received with positive feedback, or, at least, it won’t be hated. You know this because you’ve guided the process from beginning to end based on what you […]

Avoiding the big froyo freeze

Three tips for frozen-yogurt operators to survive market saturation. Originally published on QSRMagazine.com. You can read the article here. Frozen-yogurt shops are reaching critical mass as sales and momentum start to slow down. The next obvious step in this fad is for the segment to reach its breaking point when weaker brands begin to fall […]