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branding

At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor, and didn’t communicate much….

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This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you carefully comb through your…

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Originally published on Medium » I was sitting in a restaurant in San Jose not too long ago having a deep discussion about marketing and brand strategies. (Yes, this…

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You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain it will be received…

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2017 has started off with a bang. Our work has been recognized by industry leading publications, GD USA and Print, and over the last couple weeks restaurant and advertising…

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Our friends at iris are bringing a great new design documentary film to your eyeballs … if you live in Atlanta. Sorry world. Design Disruptors is about the future…

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There’s something about your work getting featured on a respected media’s website. Communication Arts magazine has found our work for Urban Tree Cidery good enough to showcase to the…

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When speaking with marketing professionals and restaurateurs conversations inevitably turn to new medias, or discussion of which medias are more successful than others. It’s easy to fall into these…

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It’s official; Oxford Dictionary named “vape” the word of the year. Unless you’re living under a rock, you’ve noticed these newfangled apparatuses dangling from people’s mouths emitting puffs of…

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Three tips for frozen-yogurt operators to survive market saturation. Originally published on QSRMagazine.com. You can read the article here. Frozen-yogurt shops are reaching critical mass as sales and momentum…

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