Visual Hierarchy and Menu Callouts: Using Icons, Boxes and Layout Tricks to Guide Choices
A great restaurant menu doesn’t just list items, it guides decisions. In a matter of seconds, guests scan, evaluate and choose. That’s where visual hierarchy and strategic menu design come in. The way items are organized, highlighted and emphasized can directly influence ordering behavior, check averages and overall guest experience. Smart menu layout is part […]
The Price Is (Presented) Right: Smart Menu Pricing Strategies That Drive Sales
Embrace disruption through innovative POP displays to capture attention, drive sales, and create memorable consumer experiences in today’s competitive marketplace.
How to Turn Holiday Traffic Into Long-Term Loyalty
The real opportunity isn’t the December rush itself; it’s transforming that short-term traffic into long-term loyalty.
The Power of Descriptions: How Menu Language Shapes Perception and Boosts Sales
The words on your menu do more than describe a dish—they set expectations, stir emotions, and even justify higher prices.
How Smart Content Builds Stronger Restaurant Brands
The restaurant business has always been about storytelling—through food, atmosphere, and service. But in today’s digital world, that story doesn’t just unfold inside your four walls. It plays out online, where guests discover, follow, and connect with your brand long before they ever walk through the door. That’s why content creation has become such a […]
The Power of Typography: How Fonts Influence Appetite, Perception, and Personality
Before a guest reads a single word on your menu, they’re already forming opinions—about your food, your price point, even your hospitality. That first impression often starts with something most diners never consciously notice: typography. The fonts on your menu quietly communicate your restaurant’s personality. A sleek sans-serif font suggests modern, efficient, and approachable. A […]
News Bites – March 2025
March 2025 News Bites includes restaurants in grocery stores, Voice AI, influencer marketing, and restaurant branding.
Clearing up the murkiness surrounding Brand Purpose
Brand Purpose quickly established itself as the buzzword du jour in the 2010s with renowned, respected consultancies like Brighthouse, a BCG Company, and iconic thinkers like Simon Sinek dominating the thinking, and many others adopting and adapting it. The word has become ubiquitous among forward-thinking leaders who seek to scale brands with the stickiness to […]
How to create an on-brand restaurant interior design
Creating an interior design that reflects a restaurant’s personality traits is crucial to its success. It creates visual consistency from what consumers are discovering online and in advertising, and in real life. But designing on-brand interiors for restaurants is more complicated than picking out matching colors and furniture. It involves creating an immersive experience that […]
Successful Restaurant Marketing In 10 Easy Steps
After approximately 20 years of being involved in every aspect of the restaurant business from serving to being a one-person marketing department, I’ve seen first hand what successful restaurant marketing looks like. I have worked in national franchises, regional chains, and locally-owned restaurants that tripled in units. I grew from marketing brand manager into assisting […]