How Smart Content Builds Stronger Restaurant Brands
The restaurant business has always been about storytelling—through food, atmosphere, and service. But in today’s digital world, that story doesn’t just unfold inside your four walls. It plays out online, where guests discover, follow, and connect with your brand long before they ever walk through the door. That’s why content creation has become such a […]
The Power of Typography: How Fonts Influence Appetite, Perception, and Personality
Before a guest reads a single word on your menu, they’re already forming opinions—about your food, your price point, even your hospitality. That first impression often starts with something most diners never consciously notice: typography. The fonts on your menu quietly communicate your restaurant’s personality. A sleek sans-serif font suggests modern, efficient, and approachable. A […]
News Bites – March 2025
March 2025 News Bites includes restaurants in grocery stores, Voice AI, influencer marketing, and restaurant branding.
Clearing up the murkiness surrounding Brand Purpose
Brand Purpose quickly established itself as the buzzword du jour in the 2010s with renowned, respected consultancies like Brighthouse, a BCG Company, and iconic thinkers like Simon Sinek dominating the thinking, and many others adopting and adapting it. The word has become ubiquitous among forward-thinking leaders who seek to scale brands with the stickiness to […]
How to create an on-brand restaurant interior design
Creating an interior design that reflects a restaurant’s personality traits is crucial to its success. It creates visual consistency from what consumers are discovering online and in advertising, and in real life. But designing on-brand interiors for restaurants is more complicated than picking out matching colors and furniture. It involves creating an immersive experience that […]
Successful Restaurant Marketing In 10 Easy Steps
After approximately 20 years of being involved in every aspect of the restaurant business from serving to being a one-person marketing department, I’ve seen first hand what successful restaurant marketing looks like. I have worked in national franchises, regional chains, and locally-owned restaurants that tripled in units. I grew from marketing brand manager into assisting […]
Bull in a China Shop: Daring to break the rules
The Story We’ve all heard the phrase, “like a bull in a china shop.” The bull, being large and without grace finds himself in a place full of breakables. Tragedy ensues. The phrase is used to describe someone who’s reckless and clumsy, crashing through something with no regard for the destruction caused. The earliest recorded […]
The major thing missing from most restaurant brands
In my time at the helm of Vigor, I’ve encountered many restaurants from small startups to large multi-national behemoths. In these encounters, the conversations inevitably end up in the golden question, “How do we get more traffic and sales?” As if it were a magical switch in a dark room that someone only needed to […]
Welcome JP Myler, Marketing Strategist
JP joined the Vigor team earlier this year to head up the marketing strategy for our key client accounts. Since joining the team, JP has played integral roles in building the brands across marketing channels for companies like eegee’s and Erik’s DeliCafé. Her keen sense of what’s trending and your ability to “listen” to data […]
What’s the ROI of Restaurant Branding?
It’s a Tricky Question Whether Vigor is creating a new restaurant brand from scratch or evolving one with plenty of history, there’s a question we get asked from time to time which is on the mind of every business owner: what is the return on investment for a branding project? I’ll admit, the last time […]