Just two weeks after an announcement that Pavone Marketing Group had acquired New York City-based agency Eastwest Marketing Group, PMG has finalized another acquisition, this time with Atlanta-based restaurant branding and marketing agency, Vigor.
Vigor has been developing restaurant, beverage and hospitality brands for more than 18 years through brand strategy, concept development, and identity design to drive innovation, growth and loyalty. Its clients have included Zaxby’s, Steak ‘n Shake, Marriott International, IHG, Elior North America, Edrington, Doordash, Slapfish, Hershey’s, Coca-Cola and more.
Vigor will retain its name, website, its staff of 6 employees and its location in Atlanta’s West Midtown neighborhood. Joseph Szala will shift from principal to managing director of the brand and location.
“PMG is in the business of building brands, and specific to food and beverage, we built our quench agency as a dedicated specialist,” said PMG President and CEO Michael Pavone. “Adding Vigor to our roster reflects one more layer to our expertise within this space.”
The move marks the fifth acquisition in the past three years for PMG.