Welcome Ellie Varicak, Sr. Designer

Looking for a Senior Designer is a bit like looking for a unicorn. You know exactly who you’re looking for, but finding that person requires a bit of magic. They must a world-class design talent, a deep conceptual thinker, storyteller, communicator, problem-solver, and most importantly, able to tolerate the groan-worthy jokes around the office.

Luckily, we found Ellie, our design unicorn. We were blown away by her remarkable design sensibility, her ability to push aesthetic boundaries in thoughtful ways, and her unicorn-rare proficiency in identity, environmental, and collateral design. She even paints!

In Ellie’s first month at the office, she’s taken the bull by the horns, leading the charge on exciting new concepts with a special focus on restaurant brand identity. With all that talent you’d think she’d have a bit of an ego, but Ellie’s down-to-earth, collaborative attitude makes her a perfect fit for Vigor’s unique culture. Read on to Ellie’s personal interests that fuel her top-notch creative!

Outside of work, what are you passionate about?

Music, fun experiences, quality time with family & friends

What is your favorite food and/or drink?

Street tacos, pad thai, sushi, mojitos, cab… I also love a good sandwich

What’s your go-to dish to make at home?

Chicken sausage and roasted veggies over jasmine rice

What’s your favorite part of what you do?

The initial concepting, and seeing it all come to life

If you could rebrand any F&B company, what would it be and why?

Applebee’s, because it has such a bad rap, and it would be a fun challenge

Where did you graduate from and with what degree/major?

UGA – BFA emphasis in Graphic Design

Do you have kids and/or pets that you’d like to share?

My cat, June!

What’s your bucket-list vacation destination/experience?

Croatia, Greece, Australia

If you want to follow Ellie along on her journey, her Instagram handle is @ellie_varicak

Author

Suggested Reading

Subject Matter Expertise

Leading the restaurant industry with branding and marketing expertise

Building Bullish Restaurant Brands that Charge Ahead of the Herd

The premier book by Vigor’s managing director, Joseph Szala, is gaining momentum on Kickstarter with multiple levels and perks to pledge support. The Bullhearted Brand will be available in print, digital and audiobook with the help of people like you! Learn more about the book and ways to support on the kickstarter page.