Rachita’s sense of humor made her stand out from the crowd during our search for our next Jr. Copywriter. Her resumé had us laughing out loud (who knew “bolding words” in Microsoft skills could make such a great impression.) That lighthearted humor and confidence made us sure that she would fit in with the rest of the herd effortlessly. Plus, having a sense of humor is critical to our approach for social media marketing with some of our clients.
Rachita has jumped right into our accounts, bobbing a weaving through naming, caption copy, and well, anything creative that involves words. We’ve been thrilled with her gift (and gifs) of clever writing and the creativity she brings to the table. We are excited to see her grow as a Copywriter and Content Strategist! Read on for her love of Homegoods and pets.
Outside of work, what are you passionate about?
Food, my cat, and HomeGoods.
What is your favorite food and/or drink?
Argh I hate this question because I don’t have a favorite! If I did have to pick one though I’d say lechon paksiw. It’s a local Cebuano dish made with the scraps of spit-roasted pig and stewed in vinegar (“paksiw” literally translates to “stew in vinegar”). It is amazing and delicious and reminds me of my mom.
What’s your go-to dish to make at home?
Pasta (yes, any pasta) and red sauce, can’t go wrong with that. It’s my ultimate comfort dish and only takes 9-12 minutes.
What’s your favorite part of what you do?
Making stories come alive! That might seem like a stretch when it’s something like writing social copy, but I believe every word contributes to a brand’s identity, and thus their story. I think it’s fascinating.
What food, beverage, and/or hospitality brands have you worked on before Vigor (include Travel)?
I worked on Dos Equis and Heineken at a previous internship. I was involved in the Dos Equis ad rebranding, which was a really interesting and formative experience. If I tell you more I’ll have to kill you though.
If you could rebrand any F&B company, what would it be and why?
Hmmm, maybe Taco Bell? I think they need to bring the little dog back (and the nacho cheese fries. And the hot Doritos Loco shell. And the shredded chicken quesadilla melt. The list goes on.), and maybe have taco-shaped paper hats, like the Burger King crown.
Where did you graduate from and with what degree/major?
I got my BFA in Writing from SCAD Atlanta and was a part of the golf team at the same time!
Do you have kids and/or pets that you’d like to share?
I have a chunky black cat, Ripley, but he goes by Richard sometimes. I also have a lil’ teeny Frenchie puppy named Carlito, or Lito for short. They’re both spoilt brats.
What’s your bucket-list vacation destination/experience?
I’ve never been to Europe, so I’d love to spend a couple of months just traveling around the continent. I’m particularly obsessed with Italy, so that would be the dream.
If you want to follow Rachita along on her journey, her social media handle is @rachitavasandani and you can be sure there will be some cat and puppy pics.
