It’s time to kill the idea of ‘vanity metrics’ and embrace a better term

As a restaurant brand with multiple locations, your marketing efforts are critical to driving traffic.  However, tracking the success of your marketing efforts can be challenging, and not all metrics have a direct connection to that ultimate goal. The term “Vanity metrics” has been used to describe metrics that make a brand look good on […]

Successful Restaurant Marketing In 10 Easy Steps

After approximately 20 years of being involved in every aspect of the restaurant business from serving to being a one-person marketing department, I’ve seen first hand what successful restaurant marketing looks like. I have worked in national franchises, regional chains, and locally-owned restaurants that tripled in units. I grew from marketing brand manager into assisting […]

7 Restaurant Instagram Marketing Tips for 2021

2021 is just around the corner, and with the new year comes new ways of connecting with potential patrons and curating branded content. Instagram is quickly becoming the most invaluable methods brands have to grow their audience and interest consumers. Within the restaurant industry, it’s all about elevating the experience. While the end goal is […]

Welcome Rachita Vasandani, Jr. Copywriter

Rachita’s sense of humor made her stand out from the crowd during our search for our next Jr. Copywriter. Her resumé had us laughing out loud (who knew “bolding words” in Microsoft skills could make such a great impression.) That lighthearted humor and confidence made us sure that she would fit in with the rest […]

Welcome JP Myler, Marketing Strategist

JP joined the Vigor team earlier this year to head up the marketing strategy for our key client accounts. Since joining the team, JP has played integral roles in building the brands across marketing channels for companies like eegee’s and Erik’s DeliCafé. Her keen sense of what’s trending and your ability to “listen” to data […]

You vs. Them – A branding lesson in understanding your audience

You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain it will be received with positive feedback, or, at least, it won’t be hated. You know this because you’ve guided the process from beginning to end based on what you […]

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