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The most expensive thing you’ll ever say: restaurant tagline do’s and don’ts
At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor, and didn’t communicate much. After throwing around some equally cringe-inducing variations on the tagline, we felt the need to do something constructive. So we thought some restaurant tagline do’s and […]
Know Thy Position—Strategy Series Part One
This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you carefully comb through your wardrobe, you imagine how each item might strike the interviewer—this shirt is conservative, these glasses make me look smart, these socks are coy, et cetera (we […]
You vs. Them – A branding lesson in understanding your audience
You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain it will be received with positive feedback, or, at least, it won’t be hated. You know this because you’ve guided the process from beginning to end based on what you […]
Restaurant Design & Development Magazine Article: 5 ways to bridge the branding & interior design divide
Originally published in Restaurant Design & Development magazine We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years, I’ve noticed something: More often than not, the brand identity does not align with the experience created by the interior design. Individually, both may be brilliant — each with their […]
Vigor takes Silver in Graphis Design Annual
There’s nothing quite like the feeling of winning. Especially when the competition is fierce. We are honored to announce that Graphis, a renowned design publication, has saw fit to award Vigor silver in their 2016 Design Annual. The design and branding work for the Burger Radio food truck has officially been recognized as best in […]
Consumer connections are the key to impactful marketing
Originally published in Restaurant Hospitality Magazine, read the article here. The other night a new commercial for a restaurant chain caught my attention. It wasn’t the content nor was it the offer that snatched my curiosity, but rather the utter monotony and lack of anything new. The moment sparked a dive into my mental catalog […]
The key to humanizing your brand: Don’t forget your roots
Originally published on Branding Magazine There was a song I used to listen to way back when by a band called H2O. The song was called “Don’t Forget Your Roots” and the message was obvious. Recently this song popped back into my mind when I found myself discussing new ideas in building brands. Because the […]