Great Wraps QSR restaurant rebranding

Great Wraps QSR restaurant rebranding and strategy

Sparked by an opportunity of international expansion, the Great Wraps team sought to rethink their offering and brand positioning. The brand had lost its position in food courts with a cluttered product mix, and a name that miscommunicated the brand. Vigor was charged with developing a healthy expression of Great Wraps to enter into Canadian […]

Fioro fast casual Italian restaurant branding

Fioro italian fast casual restaurant concept development and branding

After the fall of NYC’s famous ramen concept, the owners had a new vision and challenge: to craft an authentic café experience as found in the Naples region of Italy. They tapped Vigor with a short timeframe and vision of bringing Italian street food to life in manhattan. Location Lorem ipsum dolor sit amet, consectetur […]

Flash Burger fast casual burger restaurant branding

Flash Burger better burger fast casual restaurant branding and concept development

Sometimes the best opportunities are hidden from plain view, or even Plano. For an up and coming restaurateur in Texas, the opportunity to create a better burger brand knocked loudly in the form of a small fracking town called Kenedy. Using an ironic nickname as the brand name, he embarked on crafting Kenedy’s first and […]

Smoke & Duck Sauce asian fusion fast casual restaurant branding

Smoke & Duck Sauce asian fusion fast casual restaurant branding and concept development design

Asian fusion cuisine meets American Barbecue smokiness in this new fast casual/QSR concept. Collaborating with the client team behind the concept, we were able to craft a brand identity that communicates the unique vibes from each culture. This melting pot approach to the visuals, communications, and concept is a true expression of the American Dream. […]

Wayward Bar & Kitchen full service BBQ restaurant branding

Wayward Bar & Kitchen branding and concept development design

Positioned close to the Mason-Dixon line, but far away from any true Southern food experience is what prompted this brand’s vision: A Southern-fried, rebel-smoked, bourbon-infused bar and kitchen in the heart of Baltimore’s most lively neighborhood. Vigor conspired to inject a taste of Southern hospitality into Federal Hill. Location Lorem ipsum dolor sit amet, consectetur […]

Bon Glaze Doughnuts restaurant branding

Bon Glaze doughnuts restaurant branding and design

Husband and wife team had a decadent dream: Create an upscale doughnut experience. They traveled the globe finding the best recipes for their doughnut brand and when they felt they had curated the world’s best, they called on Vigor to make it a reality. Location Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit […]

Johnny’s Pizza House restaurant rebranding

Johnny's Pizza House prototype store design and interiors

A pizza brand with legendary status in existing markets needed to establish itself in expanding areas. To accomplish this, the brand needed rejuvenation from its core strategy through how that strategy was communicated to the people. Vigor helped excavate the brand’s passion, then defined the strategy based on an ownable point of differentiation: Sharing. Location […]

Burger Radio QSR burger restaurant branding

Burger Radio food truck branding and design

Better burger food trucks are not something that’s new or innovative. Heck, the “better burger” movement has been thriving for years now. But what about burgers that are metaphorically out of this world? What if alien robots found out about these tasty morsels and decided to invade? Sounds like it’s time to broadcast the resistance […]