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beverage branding

This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you carefully comb through your…

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A few months ago we sought to find a rockstar designer who could challenge conventions and bring a fresh eye to our clients and their work. Ms. Leah Ayer…

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You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain it will be received…

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One of the biggest causes of brands missing the mark on innovation is loss of bravery from one or all parties involved. What usually starts as bold conviction early…

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