Joseph lends his restaurant branding expertise to Vox & Washingtonian
Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a new fast casual restaurant in Washington, DC. The second, published on Vox, speculates the real reasons for Hooters’ decline. Is it the uniform? The format? Millennials’ […]