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Consumer connections are the key to impactful marketing
Originally published in Restaurant Hospitality Magazine, read the article here. The other night a new commercial for a restaurant chain caught my attention. It wasn’t the content nor was it the offer that snatched my curiosity, but rather the utter monotony and lack of anything new. The moment sparked a dive into my mental catalog […]
The key to humanizing your brand: Don’t forget your roots
Originally published on Branding Magazine There was a song I used to listen to way back when by a band called H2O. The song was called “Don’t Forget Your Roots” and the message was obvious. Recently this song popped back into my mind when I found myself discussing new ideas in building brands. Because the […]