Successful Restaurant Marketing In 10 Easy Steps

After approximately 20 years of being involved in every aspect of the restaurant business from serving to being a one-person marketing department, I’ve seen first hand what successful restaurant marketing looks like. I have worked in national franchises, regional chains, and locally-owned restaurants that tripled in units. I grew from marketing brand manager into assisting […]

7 Restaurant Instagram Marketing Tips for 2021

2021 is just around the corner, and with the new year comes new ways of connecting with potential patrons and curating branded content. Instagram is quickly becoming the most invaluable methods brands have to grow their audience and interest consumers. Within the restaurant industry, it’s all about elevating the experience. While the end goal is […]

Holiday Marketing During COVID

We have witnessed first hand what losing a season can do to our service industry, and we should take what we learned and apply it to prepare for the upcoming months. So many restaurants look forward to the holiday season with packed out corporate holiday lunches, dinners, EOY banquets, family and friends gathering, and out […]

Welcome Rachita Vasandani, Jr. Copywriter

Rachita’s sense of humor made her stand out from the crowd during our search for our next Jr. Copywriter. Her resumé had us laughing out loud (who knew “bolding words” in Microsoft skills could make such a great impression.) That lighthearted humor and confidence made us sure that she would fit in with the rest […]

The major thing missing from most restaurant brands

Restaurant Branding and Marketing missing element

In my time at the helm of Vigor, I’ve encountered many restaurants from small startups to large multi-national behemoths. In these encounters, the conversations inevitably end up in the golden question, “How do we get more traffic and sales?” As if it were a magical switch in a dark room that someone only needed to […]

Welcome JP Myler, Marketing Strategist

JP joined the Vigor team earlier this year to head up the marketing strategy for our key client accounts. Since joining the team, JP has played integral roles in building the brands across marketing channels for companies like eegee’s and Erik’s DeliCafé. Her keen sense of what’s trending and your ability to “listen” to data […]

What’s the ROI of Restaurant Branding?

The ROI of restaurant branding

It’s a Tricky Question Whether Vigor is creating a new restaurant brand from scratch or evolving one with plenty of history, there’s a question we get asked from time to time which is on the mind of every business owner: what is the return on investment for a branding project? I’ll admit, the last time […]

Three benefits of strong social media marketing for restaurants beyond sales and traffic

Social media marketing for restaurants illustration

More often than not, when I get into a conversation about social media marketing for restaurants, there are numerous pushbacks. “Social doesn’t drive sales and traffic” and “what good is engagement if sales don’t increase” are usually top responses in a mix of many other perceptions that devalue social media’s role in the restaurant marketing […]

2018’s Restaurant Instagram Wins

Instagram wins from Vigor clients

Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram. Instagram offers so much value as a long-form ongoing storytelling platform that increases your brand’s reach and ability to optimize frequency. It’s THE best way to tell your story day-in […]

Here’s the real restaurant marketing silver bullet

Restaurant marketing basics and how-tos

There is a burning need in restaurant marketing. I hear about it daily. If I distill it down to one word, it’d be “results.” It seems that so many restaurateurs, brand managers, and C-level executives can’t seem to ace effective marketing. And so the conversations I have, or overhear, are ultimately akin to these one-liners: […]