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restaurant marketing

Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram. Instagram offers so much…

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There is a burning need in restaurant marketing. I hear about it daily. If I distill it down to one word, it’d be “results.” It seems that so many…

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Before learning how to brand a restaurant, you first have to know the definition of branding. There is an astounding amount of misconception surrounding what “branding” actually means. Professionals…

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Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle of bustling big box…

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At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor, and didn’t communicate much….

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Originally posted on Medium.com For those of us desperately holding onto the cusp of the Millennial category, Colonel Sanders is an icon we remember fondly. He was a jovial…

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Originally published in Restaurant Hospitality Magazine, read the article here. The other night a new commercial for a restaurant chain caught my attention. It wasn’t the content nor was…

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