It’s time to kill the idea of ‘vanity metrics’ and embrace a better term

As a restaurant brand with multiple locations, your marketing efforts are critical to driving traffic.  However, tracking the success of your marketing efforts can be challenging, and not all metrics have a direct connection to that ultimate goal. The term “Vanity metrics” has been used to describe metrics that make a brand look good on […]

5 keys to unlocking early marketing funnel success for restaurant brands

As a restaurant leader, you are always looking for ways to increase traffic and revenue. One of the most effective strategies you can use to achieve this goal starts by maximizing the opportunities via the early marketing funnel. A marketing funnel is a way to visualize the different stages a potential Patron goes through before […]

How to use sensory marketing for your restaurant

Sensory marketing for restaurant brands

Think about the times you have picked up on a scent and it reminded you of someone or something in your past. Or those late nights you stay on instagram for an absurd amount of time scrolling through Mukbang videos even if you absolutely hate the sound of people slurping noodles and crunching various fried […]

Successful Restaurant Marketing In 10 Easy Steps

After approximately 20 years of being involved in every aspect of the restaurant business from serving to being a one-person marketing department, I’ve seen first hand what successful restaurant marketing looks like. I have worked in national franchises, regional chains, and locally-owned restaurants that tripled in units. I grew from marketing brand manager into assisting […]

7 Restaurant Instagram Marketing Tips for 2021

2021 is just around the corner, and with the new year comes new ways of connecting with potential patrons and curating branded content. Instagram is quickly becoming the most invaluable methods brands have to grow their audience and interest consumers. Within the restaurant industry, it’s all about elevating the experience. While the end goal is […]

Holiday Marketing During COVID

We have witnessed first hand what losing a season can do to our service industry, and we should take what we learned and apply it to prepare for the upcoming months. So many restaurants look forward to the holiday season with packed out corporate holiday lunches, dinners, EOY banquets, family and friends gathering, and out […]

Welcome Rachita Vasandani, Jr. Copywriter

Rachita’s sense of humor made her stand out from the crowd during our search for our next Jr. Copywriter. Her resumé had us laughing out loud (who knew “bolding words” in Microsoft skills could make such a great impression.) That lighthearted humor and confidence made us sure that she would fit in with the rest […]

The major thing missing from most restaurant brands

Restaurant Branding and Marketing missing element

In my time at the helm of Vigor, I’ve encountered many restaurants from small startups to large multi-national behemoths. In these encounters, the conversations inevitably end up in the golden question, “How do we get more traffic and sales?” As if it were a magical switch in a dark room that someone only needed to […]

Welcome JP Myler, Marketing Strategist

JP joined the Vigor team earlier this year to head up the marketing strategy for our key client accounts. Since joining the team, JP has played integral roles in building the brands across marketing channels for companies like eegee’s and Erik’s DeliCafé. Her keen sense of what’s trending and your ability to “listen” to data […]

What’s the ROI of Restaurant Branding?

The ROI of restaurant branding

It’s a Tricky Question Whether Vigor is creating a new restaurant brand from scratch or evolving one with plenty of history, there’s a question we get asked from time to time which is on the mind of every business owner: what is the return on investment for a branding project? I’ll admit, the last time […]