Holiday Marketing During COVID

We have witnessed first hand what losing a season can do to our service industry, and we should take what we learned and apply it to prepare for the upcoming months. So many restaurants look forward to the holiday season with packed out corporate holiday lunches, dinners, EOY banquets, family and friends gathering, and out […]

Welcome Rachita Vasandani, Jr. Copywriter

Rachita’s sense of humor made her stand out from the crowd during our search for our next Jr. Copywriter. Her resumé had us laughing out loud (who knew “bolding words” in Microsoft skills could make such a great impression.) That lighthearted humor and confidence made us sure that she would fit in with the rest […]

Welcome JP Myler, Marketing Strategist

JP joined the Vigor team earlier this year to head up the marketing strategy for our key client accounts. Since joining the team, JP has played integral roles in building the brands across marketing channels for companies like eegee’s and Erik’s DeliCafé. Her keen sense of what’s trending and your ability to “listen” to data […]

Consumer connections are the key to impactful marketing

Originally published in Restaurant Hospitality Magazine, read the article here. The other night a new commercial for a restaurant chain caught my attention. It wasn’t the content nor was it the offer that snatched my curiosity, but rather the utter monotony and lack of anything new. The moment sparked a dive into my mental catalog […]