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Copywriter
“Nobody puts the copywriter in the corner.” – Patrick Persuadesy While that’s not a real quote from a real person, we happen to agree whole-heartedly. At Vigor, we feel that copywriters are the foundation of remarkable restaurant strategies and how they manifest visually and verbally. We expect a lot from our copywriters because we think […]
How to use sensory marketing for your restaurant
Think about the times you have picked up on a scent and it reminded you of someone or something in your past. Or those late nights you stay on instagram for an absurd amount of time scrolling through Mukbang videos even if you absolutely hate the sound of people slurping noodles and crunching various fried […]
3 Ways Hotel F&B Can Dominate Post-Pandemic
The game has changed, and as the pandemic subsides and travel picks back up, how can hotels dominate with their food & beverage offering?
How to create an on-brand restaurant interior design
Creating an interior design that reflects a restaurant’s personality traits is crucial to its success. It creates visual consistency from what consumers are discovering online and in advertising, and in real life. But designing on-brand interiors for restaurants is more complicated than picking out matching colors and furniture. It involves creating an immersive experience that […]
Successful Restaurant Marketing In 10 Easy Steps
After approximately 20 years of being involved in every aspect of the restaurant business from serving to being a one-person marketing department, I’ve seen first hand what successful restaurant marketing looks like. I have worked in national franchises, regional chains, and locally-owned restaurants that tripled in units. I grew from marketing brand manager into assisting […]
Bull in a China Shop: Daring to break the rules
The Story We’ve all heard the phrase, “like a bull in a china shop.” The bull, being large and without grace finds himself in a place full of breakables. Tragedy ensues. The phrase is used to describe someone who’s reckless and clumsy, crashing through something with no regard for the destruction caused. The earliest recorded […]
Learnings from the Super Bowl: Advertising may be dead
Ah… the Super Bowl. The event of the year where everyone gets that one (highly expensive) shot to put forth an ad that people will actually watch. In years past we’ve had many winners and losers – what the hell was Monkey Baby Puppy, Mt. Dew? We’ve had the notable, and the forgettable. So, what […]
7 pivotal trends for restaurants in 2021
It goes without saying that 2020 was a nightmare of a year for everyone around the globe. Our industry – the restaurant industry – has been, and continues to be, decimated by the pandemic and political leadership. Just because the calendar popped into a new year, doesn’t mean the challenges stop. yes, the pandemic is […]
7 Restaurant Instagram Marketing Tips for 2021
2021 is just around the corner, and with the new year comes new ways of connecting with potential patrons and curating branded content. Instagram is quickly becoming the most invaluable methods brands have to grow their audience and interest consumers. Within the restaurant industry, it’s all about elevating the experience. While the end goal is […]
Holiday Marketing During COVID
We have witnessed first hand what losing a season can do to our service industry, and we should take what we learned and apply it to prepare for the upcoming months. So many restaurants look forward to the holiday season with packed out corporate holiday lunches, dinners, EOY banquets, family and friends gathering, and out […]