Know Thy Personality—Strategy Series Part Three

Understanding branding basics - know thy patron

This article is the third of a 5-part series about Vigor’s strategic framework. Read part two here. Imagine that you’re a brilliant computer programmer working at a shadowy tech giant. One day, your boss pulls you aside for a special project. You’re seated in a white room with nothing but two microphones and two speakers. The […]

How to make cause marketing believable

Cause Marketing for restaurants

We’ve been talking about cause branding and cause marketing around the office more than usual as we gear up to do some work for a few great food and beverage brands with true philanthropic causes at their epicenter. These conversations have brought to light many questions of what makes cause marketing actually connect with people. […]

Know Thy Patron—Strategy Series Part Two

Marketing to a consumer group

This article is the second of a 5-part series about Vigor’s strategic framework. Read part one here. Imagine you’ve been dating someone special for a few months. Things are going great. The two of you are on an idyllic date at the county fair when your significant other drops a bomb: their parents have invited […]

The most expensive thing you’ll ever say: restaurant tagline do’s and don’ts

At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor, and didn’t communicate much. After throwing around some equally cringe-inducing variations on the tagline, we felt the need to do something constructive. So we thought some restaurant tagline do’s and […]

Know Thy Position—Strategy Series Part One

This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you carefully comb through your wardrobe, you imagine how each item might strike the interviewer—this shirt is conservative, these glasses make me look smart, these socks are coy, et cetera (we […]