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In the press

Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a…

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I had the honor of speaking to a fantastic group of food service and equipment professionals this September in Chicago, Illinois. The focus of my talk was on the…

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Branding is one of the most misconceived labels in business today. There are thousands of books on the topic, and ten times as many ideas of what it is…

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Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle of bustling big box…

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Originally published in Restaurant Design & Development magazine We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years, I’ve noticed something: More…

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Originally published on FSR. Read the article on their site. For a few years, we marketer-folks were on our soapboxes touting the amazing opportunities Facebook offered restaurants, especially start-ups…

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