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Sons of 1858 craft beer & brewery branding
Two enterprising gentlemen were looking to join in on the craft beer Renaissance but knew that following the pack was a bad move. They wanted to capture the spirit of Colorado without cliché or expected imagery. Instead, they sought to create a brand that represented the adventurous spirit found in Denver, because that’s exactly what […]
Wayward Bar & Kitchen full service BBQ restaurant branding
Positioned close to the Mason-Dixon line, but far away from any true Southern food experience is what prompted this brand’s vision: A Southern-fried, rebel-smoked, bourbon-infused bar and kitchen in the heart of Baltimore’s most lively neighborhood. Vigor conspired to inject a taste of Southern hospitality into Federal Hill. Location Year Completed Team Size Services Challenges […]
Urban Tree Cidery branding & packaging
With a vision of starting a new legacy for their family, the Resuta’s perpetuated a new one. From this beginning, the Urban Tree Cidery brand came to life. Vigor was tapped to develop the identity, packaging, and interior experience for Atlanta’s First Cidery®. Our approach was to meld the urbane with rural craft in a […]
Bon Glaze Doughnuts restaurant branding
Husband and wife team had a decadent dream: Create an upscale doughnut experience. They traveled the globe finding the best recipes for their doughnut brand and when they felt they had curated the world’s best, they called on Vigor to make it a reality. Location Year Completed Team Size Services Glazing new trails A wave […]
Johnny’s Pizza House restaurant rebranding
A pizza brand with legendary status in existing markets needed to establish itself in expanding areas. To accomplish this, the brand needed rejuvenation from its core strategy through how that strategy was communicated to the people. Vigor helped excavate the brand’s passion, then defined the strategy based on an ownable point of differentiation: Sharing. Location […]