Service: Narrative

Urban Tree Cidery branding & packaging

With a vision of starting a new legacy for their family, the Resuta’s perpetuated a new one. From this beginning, the Urban Tree Cidery brand came to life. Vigor was tapped to develop the identity, packaging, and interior experience for Atlanta’s First Cidery®. Our approach was to meld the urbane with rural craft in a […]

Bon Glaze Doughnuts restaurant branding

Husband and wife team had a decadent dream: Create an upscale doughnut experience. They traveled the globe finding the best recipes for their doughnut brand and when they felt they had curated the world’s best, they called on Vigor to make it a reality. Location Year Completed Team Size Services Glazing new trails A wave […]

Johnny’s Pizza House restaurant rebranding

A pizza brand with legendary status in existing markets needed to establish itself in expanding areas. To accomplish this, the brand needed rejuvenation from its core strategy through how that strategy was communicated to the people. Vigor helped excavate the brand’s passion, then defined the strategy based on an ownable point of differentiation: Sharing. Location […]

Burger Radio QSR burger restaurant branding

Better burger food trucks are not something that’s new or innovative. Heck, the “better burger” movement has been thriving for years now. But what about burgers that are metaphorically out of this world? What if alien robots found out about these tasty morsels and decided to invade? Sounds like it’s time to broadcast the resistance […]