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restaurant strategy

Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a…

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There is a burning need in restaurant marketing. I hear about it daily. If I distill it down to one word, it’d be “results.” It seems that so many…

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Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle of bustling big box…

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Originally posted on Medium You’ve seen them. You may even be one. They’re the people at the table whose faces are glowing from their smartphones almost completely disconnected from…

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Three tips for frozen-yogurt operators to survive market saturation. Originally published on QSRMagazine.com. You can read the article here. Frozen-yogurt shops are reaching critical mass as sales and momentum…

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Originally published on Adage.com Brands That Don’t Adapt to New Consumer Demands Could Suffer Steep discount promotions, décor upgrades and a few new menu options aren’t enough for restaurant…

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