Joseph lends his restaurant branding expertise to Vox & Washingtonian

Joseph chimes in on Vox.com and The Washingtonian

Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a new fast casual restaurant in Washington, DC. The second, published on Vox, speculates the real reasons for Hooters’ decline. Is it the uniform? The format? Millennials’ […]

Here’s the real restaurant marketing silver bullet

Restaurant marketing basics and how-tos

There is a burning need in restaurant marketing. I hear about it daily. If I distill it down to one word, it’d be “results.” It seems that so many restaurateurs, brand managers, and C-level executives can’t seem to ace effective marketing. And so the conversations I have, or overhear, are ultimately akin to these one-liners: […]

New ways for food court brands to thrive in malls – QSR Magazine

Making the mall foodcourt work for restaurant brands

Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle of bustling big box anchors and niche stores filled with everything from menswear to kids’ toys, the cool kids gathered in an epicenter of quick-service restaurants to see and be […]

Rise of the apptroverts

Originally posted on Medium You’ve seen them. You may even be one. They’re the people at the table whose faces are glowing from their smartphones almost completely disconnected from the world around them. While they may be disconnected from their physical space, they are simultaneously uber-connected to the entire world. These are the Apptroverted masses, […]

Avoiding the big froyo freeze

Three tips for frozen-yogurt operators to survive market saturation. Originally published on QSRMagazine.com. You can read the article here. Frozen-yogurt shops are reaching critical mass as sales and momentum start to slow down. The next obvious step in this fad is for the segment to reach its breaking point when weaker brands begin to fall […]

The fresh food movement could be deadly for restaurants

Originally published on Adage.com Brands That Don’t Adapt to New Consumer Demands Could Suffer Steep discount promotions, décor upgrades and a few new menu options aren’t enough for restaurant chains confronting growing demand for unprocessed, higher-quality food. Consumers’ demand for fresher food and a unique brand experience continues to grow rapidly. New restaurant brands are […]