Chasin’ Tails Seafood Restaurant Rebranding
From crawfish boils to king crab leg feasts, Chasin’ Tails has been an expression of the typical Cajun meets Chesapeake seafood experience. The difference is they have injected their heritage in Vietnamese/Asian flavors and spices to expand the offering to much more than the basic seafood offering. Chasin’ Tails is rooted in the gambling lifestyle. […]
Salt & Marrow Full Service Restaurant Branding
The newest Crowne Plaza was scheduled for build in North Augusta’s up and coming riverfront neighborhood. Finding success beyond golf tourism would depend on a remarkable suite of food and beverage concepts. Two of the concepts were situated on the ground level. They spanned a full-service restaurant and an accompanying lobby lounge. Although both were […]
Maverick Bar & Restaurant Branding
Holbrook has brought a new approach to active adult living across the Southeast United States. One of the foundational amenities that set the brand apart is it’s full suite of food and beverage experiences. Crafted to be on par with what one would find around the world, these F&B outlets were developed to make a […]
Gilly’s Beer Branding & Packaging
The beerscape has reached a level of craft that makes finding and enjoying a nice crispy one is nearly impossible. With grapefruit passionfruit goses around every bend, the time has come to reclaim the greatness of a simple light lager. A lager done the American way on a legendary level. It’s time to grab a […]
Sankranti Restaurant Branding
Transcending from a successful full service restaurant experience located in Johns Creek, Georgia, the husband and wife team of Sankranti envisioned a more streamlined brand that could successfully grow into a multi-unit footprint. The Vigor team was tapped to guide the development of a brand that would not only visually represent the Indian culture, but […]
Olga’s Kitchen Rebranding & Advertising
Detroit has a number of icons in its culture. When it comes to restaurants, one of those icons is Olga’s Kitchen. Olga’s was founded in the 1960’s by Ms. Olga Loizon, an area go-getter who built the brand by brains and brawn. Throughout the years the brand had ups and downs until recently when new […]
Pure Roots Provisions Virtual Food Hall Branding
The culinary world is full of flavors, techniques, and cultural inspiration. Yet, when it comes to dining, one must choose from the vast array and fully commit to that style of cuisine. With that focus is a sense of expertise, but what if there was a spot where you could select from multiple cuisines, each […]
Hard Cider Spritz by Brick River Cider Co branding & packaging
The hard seltzer trend had been hitting hard for over a year with a promise of low calorie, low sugar and light taste. But that taste is too light for many drinkers who want more flavor without the guilt. That reality sparked the idea for a lighter cider product for Brick River Cider Co’s founder. […]
My Neighbor Felix Mexican Restaurant Branding
When longtime client Francois Safieddine and his team approached Vigor about developing a Mexican concept for the Colorado market, it was to be the fourth brand experience we’d developed together. However, it was the first with a specific ethnic inspiration. While it would share the same elevated cuisine and experience that had become a hallmark […]
BottleShare Nonprofit Branding
You wake up in a hospital in critical condition. Things seem to be off in your brain. You can’t speak, or see very well and the simplest of tasks are now challenges. All you remember are the moments right before the headlights impacted your vehicle. After that things go dark. Most would succumb to the […]