Sankranti Restaurant Branding

Sankranti indian kitchen restaurant branding and concept development by Vigor

Transcending from a successful full service restaurant experience located in Johns Creek, Georgia, the husband and wife team of Sankranti envisioned a more streamlined brand that could successfully grow into a multi-unit footprint. The Vigor team was tapped to guide the development of a brand that would not only visually represent the Indian culture, but […]

Olga’s Kitchen Rebranding & Advertising

Olga's Kitchen rebranding, marketing, social, and advertising

Detroit has a number of icons in its culture. When it comes to restaurants, one of those icons is Olga’s Kitchen. Olga’s was founded in the 1960’s by Ms. Olga Loizon, an area go-getter who built the brand by brains and brawn. Throughout the years the brand had ups and downs until recently when new […]

Pure Roots Provisions Virtual Food Hall Branding

The culinary world is full of flavors, techniques, and cultural inspiration. Yet, when it comes to dining, one must choose from the vast array and fully commit to that style of cuisine. With that focus is a sense of expertise, but what if there was a spot where you could select from multiple cuisines, each […]

Hard Cider Spritz by Brick River Cider Co branding & packaging

Brick River Cider Co Hard Cider Spritz branding and packaging design

The hard seltzer trend had been hitting hard for over a year with a promise of low calorie, low sugar and light taste. But that taste is too light for many drinkers who want more flavor without the guilt. That reality sparked the idea for a lighter cider product for Brick River Cider Co’s founder. […]

My Neighbor Felix Mexican Restaurant Branding

My Neighbor Felix Mexican restaurant branding and concept development by Vigor

When longtime client Francois Safieddineand his team approached Vigor about developing a Mexican concept for the Colorado market, it was to be the fourth brand experience we’d developed together. However, it was the first with a specific ethnic inspiration. While it would share the same elevated cuisine and experience that had become a hallmark for […]

Gilly’s Beer Branding & Packaging

Gilly's beer branding and package design by Vigor

The beerscape has reached a level of craft that makes finding and enjoying a nice crispy one is nearly impossible. With grapefruit passionfruit goses around every bend, the time has come to reclaim the greatness of a simple light lager. A lager done the American way on a legendary level. It’s time to grab a […]

BottleShare Nonprofit Branding

BottleShare craft beer nonprofit branding

You wake up in a hospital in critical condition. Things seem to be off in your brain. You can’t speak, or see very well and the simplest of tasks are now challenges. All you remember are the moments right before the headlights impacted your vehicle. After that things go dark. Most would succumb to the […]

Apotheos Coffee Roastery Branding & Packaging

Apotheos coffee roastery branding and packaging design

Coffee is more than a beverage staple in the United States. It’s a ritual and some may argue, a religion. While differences over roast intensity, origin, and flavor profile will always be prevalent, the connectivity between people remains a strong byproduct of coffee. And it’s that connectivity we seek to foster in the world. To […]

eegee’s QSR restaurant rebranding

eegee's QSR restaurant rebranding billboard design

In 2019, Vigor and eegee’s met for the first time. eegee’s (always lowercase) was a hyper-local QSR with 25+ units—all in Tucson, Arizona. A year later, eegee’s is breaking all-time sales records and planning an aggressive expansion in Phoenix for 2021. What happened in the middle is a great example of how Vigor can reinvigorate […]

Taptown Brewpub & Bar branding & concept development

When Bill and Jay first presented their concept to Vigor, we were a little tongue-tied. While we’re used to nudging our clients to be bold and do something different, Bill and Jay brought that part in spades. Their concept would be a one-of-a kind beer tasting experience with 100 self-serve taps, kiosk ordering for food, […]