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Zinnia bakery & café branding
A café can be so much more than a place to grab coffee and run. It should be a place of community and gathering. A place where one can energize their mind, body, and spirit. This was the vision for the cafés inside the Holbrook collection of active adult living facilities. Vigor was asked to […]
Socialite full service restaurant branding
Food may inspire what’s on our plate, but people ultimately inspire what we do every day. It’s why we love Decatur, why we love art and festivals, and why we spend our lives creating memorable experiences around the table. At the end of the day, life is beautiful because our neighbors are beautiful. Location Year […]
Lazuli superfood café restaurant branding
When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California. […]
VH Beer branding & packaging design
While it’s true that VHBeer is made with premium, locally sourced ingredients, the real magic is that every beer they make is crafted to be undeniably delicious regardless of whether you’re a can-cracking domestic drinker or a true aficionado. VHBeer focuses on crowd-pleasing styles and interprets them in refreshingly fun, yet accessible ways. Rather than […]
Erik’s DeliCafé marketing & advertising creative
Throughout 2019, Vigor embarked on a character-driven journey with Erik’s DeliCafé. The goal was to continue to align the brand with their purpose, “with character.” Additionally, the brand engaged in paid media advertising for the first time in years opening the opportunity to tell the Erik’s story while attracting Patrons past, present, and future. Location […]
Seeva alternative milk beverage branding & packaging
When two entrepreneurs with backgrounds in tech and food needed to brand an innovative milk alternative beverage line, they turned to Vigor’s expertise to build their vision from the ground up. The product was a first-to-market nutritious drink made from pumpkin seeds, known as pepita, and added superfoods. Through collaboration and Vigor’s brand development process, […]
UrbanTree Cidery craft cider packaging design
After Urban Tree Cidery’s successful launch and activation, the brand began building upon the strong foundations created by Vigor. From limited-edition ciders through six-pack bottles and full distribution, the Urban Tree brand expanded quickly. Vigor was tasked with designing all packaging assets and sales materials to fuel this legacy in the making. Location Year Completed […]
Slapfish seafood fast casual restaurant rebranding
Seafood restaurants have been rapidly adopting a “sustainable” position in their marketing and brand communications. The problem is they really aren’t. For SlapFish, this is infuriating because of the countless time they spent developing sustainable best practices and relationships with seafood providers who employ said practices. Unfortunately, the brand identity SlapFish had in market didn’t […]
Johnny’s Pizza House Fall 2018 advertising campaign
In the fall of 2018, Johnny’s Pizza House looked to boost its biggest quarter of the year with a new look and new energy. Vigor was tapped to tackle the strategy, offering, and overall creative direction for this touchdown of a campaign. Location Year Completed Team Size Services A strategy built For The Win Johnny’s […]
Oceanwave full service restaurant & bar rebranding
Harry & Sons was a long time staple in the Virginia Highland neighborhood of Atlanta. Having established itself for fantastic martinis and sushi, the brand experienced years of success and growth. As time marched on, growth slowed as did traffic. Then the opportunity for renovation presented itself which springboarded ownership into evaluating the overall brand […]