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restaurant brand strategy

Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a…

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I had the honor of speaking to a fantastic group of food service and equipment professionals this September in Chicago, Illinois. The focus of my talk was on the…

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At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor, and didn’t communicate much….

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This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you carefully comb through your…

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Originally posted on Medium.com For those of us desperately holding onto the cusp of the Millennial category, Colonel Sanders is an icon we remember fondly. He was a jovial…

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Originally published in Restaurant Hospitality Magazine, read the article here. The other night a new commercial for a restaurant chain caught my attention. It wasn’t the content nor was…

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