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restaurant brand strategy

At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor, and didn’t communicate much….

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This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you carefully comb through your…

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Originally posted on Medium.com For those of us desperately holding onto the cusp of the Millennial category, Colonel Sanders is an icon we remember fondly. He was a jovial…

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Originally published in Restaurant Hospitality Magazine, read the article here. The other night a new commercial for a restaurant chain caught my attention. It wasn’t the content nor was…

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It’s official; Oxford Dictionary named “vape” the word of the year. Unless you’re living under a rock, you’ve noticed these newfangled apparatuses dangling from people’s mouths emitting puffs of…

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Originally published on Branding Magazine. Read the full article here. A few weeks ago Olive Garden experienced the beginnings of what could quickly turn into a coup. Starboard Value…

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Originally published on Branding Magazine Most of us have used, or are at least familiar with using, archetypes as a way to identify and profile a core audience. There…

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