Using Social Media to Attract Top Restaurant Talent

Let’s flip the script in this article. It’s no secret that employers look at applicant’s social media profiles before calling for an interview. But if you are leading a brand right now and/or in charge of marketing your company to attract employees, go look at any of your social handles right now. No, seriously, I’ll […]

Three benefits of strong social media marketing for restaurants beyond sales and traffic

Social media marketing for restaurants illustration

More often than not, when I get into a conversation about social media marketing for restaurants, there are numerous pushbacks. “Social doesn’t drive sales and traffic” and “what good is engagement if sales don’t increase” are usually top responses in a mix of many other perceptions that devalue social media’s role in the restaurant marketing […]

2018’s Restaurant Instagram Wins

Instagram wins from Vigor clients

Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram. Instagram offers so much value as a long-form ongoing storytelling platform that increases your brand’s reach and ability to optimize frequency. It’s THE best way to tell your story day-in […]

Don’t let Facebook tank your marketing

Originally published on FSR. Read the article on their site. For a few years, we marketer-folks were on our soapboxes touting the amazing opportunities Facebook offered restaurants, especially start-ups and mom-and-pop cafes. You’d catch us saying, “It’s where the people are,” “They want to hear from you,” “It gets results,” and—the big one—“It’s free!” Who […]