People are fickle and easily distracted, and there are countless brands competing for their attention. Differentiating yourself from the crowd takes a lot more than good design and a clever promotion. It takes more than good product, good service. Because people don’t buy what you do or how you do things. They buy why you do them. Finding that epicenter of your brand, then creating new moments of participation is our passion. We use that passion to help restaurant and beverage brands start, grow, and change the game.
People don’t buy the food – they buy the experience. At Vigor, we craft passion-fueled, participation-primed experiences from brand naming, brand identity design, and interior design to packaging, digital and more. Whether you’re a restaurant startup or looking to grow into new markets naturally or via franchising, we’re here to do it with Vigor.
Sure, taste is a big part of the picture, but with so many competitors out there, people buy more on the lifestyle and experience. From craft breweries and beer to craft spirits and distilleries we create brand naming, branding, identity design, marketing campaigns, and digital experiences that challenge convention and dare to be extraordinary.