When & How to Hire a Branding Company. Joseph chats on Branding Brews Podcast
23/08/17 Branding & Marketing Strategy , In the press # , , , , , , , , , , ,

When & How to Hire a Branding Company. Joseph chats on Branding Brews Podcast

As the craft beer and spirits world reaches its tipping point, standing out in the crowd is becoming more difficult than ever. The fact becomes quite clear that handling your craft brewery startup’s branding tasks is a risky move. Continuing with your current, possibly dated look is also not going to fly. I sat with Ryan Wheaton to discuss how would-be breweries, and existing breweries can go about identifying, vetting, hiring, and working with brand identity studios. From the big guys to the small freelancers, there are things to expect and areas to scrutinize to ensure that your brewery is setup for success, and stays ahead of the pack.

Listen on iTunes, on the Branding Brews Podcast website, right here:

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Say ‘hello’ to Leah Ayer, designer extraordinaire
03/08/17 Agency News # , , , , , ,

Say ‘hello’ to Leah Ayer, designer extraordinaire

A few months ago we sought to find a rockstar designer who could challenge conventions and bring a fresh eye to our clients and their work. Ms. Leah Ayer walked through our door with a portfolio that demonstrated that, and so much more. Her work demonstrated great thinking and execution in design and creative. From her innovative packaging for Converse to her brilliant rethinking of The Great Gatsby, Leah’s work pushes the boundaries on the expected.

Leah spent some time at a few agencies with great reputations after graduating from The Portfolio Center. Crispin, Porter, and Bogusky, and Imbibe, were just two of her stops before landing here at Vigor. In between agency life, she found a love and passion for flowers and floral design, something that often comes through in her work.

As a way to introduce Leah to our audience, we had a short one-on-one chat about food, drink, and design. Get to know our newest design maven in her profound answers below, and check out some of her work below that!


What would you eat for your last dinner? Why?

Pizza! More specifically Antico’s San Gennaro Pizza, because if you have to ask then you need to try it.


What’s your go to beverage/cocktail? Why?

I’ve been into trying new beers lately and I have a lot of fun checking out breweries but I can’t turn down a margarita thats been made with fresh limes. Because tequila.


What do you love to do in your freetime?

I love being outside whether it’s hiking, camping, swimming at the lake, or wading in a creek. I also spend a lot of time watching movies, Tony and I have been working on watching all the movies on the top 100 list since we met 9 years ago. I was raised on TV and VHS tapes.


If you had to open your own restaurant, what would it serve? What would you call it?

Tough question. It would probably be a dessert restaurant, and we’d serve only the best cookies, brownies, cake, pie, and ice cream including adult/alcoholic versions of all these things. I could call it ‘Zerts, the name is a WIP.


Next time you’re in the office, please give Ms. Leah a big high-five and hello! Now, here’s some of her brilliant portfolio pieces:

Publication design and branding Food photography, styling, and design advertising Converse shoe industrial design and packaging design Cardinal Flour food packaging design and branding Great Gatsby book illustration and design

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