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Welcome Rachita Vasandani, Jr. Copywriter
Rachita’s sense of humor made her stand out from the crowd during our search for our next Jr. Copywriter. Her resumé had us laughing out loud (who knew “bolding words” in Microsoft skills could make such a great impression.) That lighthearted humor and confidence made us sure that she would fit in with the rest […]
The major thing missing from most restaurant brands
In my time at the helm of Vigor, I’ve encountered many restaurants from small startups to large multi-national behemoths. In these encounters, the conversations inevitably end up in the golden question, “How do we get more traffic and sales?” As if it were a magical switch in a dark room that someone only needed to […]
Welcome JP Myler, Marketing Strategist
JP joined the Vigor team earlier this year to head up the marketing strategy for our key client accounts. Since joining the team, JP has played integral roles in building the brands across marketing channels for companies like eegee’s and Erik’s DeliCafé. Her keen sense of what’s trending and your ability to “listen” to data […]
Welcome, Joi Byrd, Project Manager
Joi joined the herd in early 2020 as a Project Manager. And wow, it was a great way to kick off the year! For starters, Joi brings an agency background and has organized complex creative events and experiences. Those organizational skills, plus her passion and attention to detail made her a perfect fit for our […]
Using Social Media to Attract Top Restaurant Talent
Let’s flip the script in this article. It’s no secret that employers look at applicant’s social media profiles before calling for an interview. But if you are leading a brand right now and/or in charge of marketing your company to attract employees, go look at any of your social handles right now. No, seriously, I’ll […]
Quit skinning the ‘Skins. This was the right move.
In response to cultural and political pressures, the team formerly known as the Washington Redskins, decided to finally change their name. And the people cheered. Then a few weeks later, they announced a temporary name for 2020-21 season – drumroll – the new name for Washington’s football team is “The Washington Football Team.” Cue the […]
Three benefits of strong social media marketing for restaurants beyond sales and traffic
More often than not, when I get into a conversation about social media marketing for restaurants, there are numerous pushbacks. “Social doesn’t drive sales and traffic” and “what good is engagement if sales don’t increase” are usually top responses in a mix of many other perceptions that devalue social media’s role in the restaurant marketing […]
Natalie Suarez, Art Director/Designer
Natalie joined the herd at Vigor back in 2018 as a designer. She brought with her an array of design and creative talents that immediately added a positive impact on key client accounts. Her thinking and unique approach to absorbing strategy and developing brand identities and marketing creative has influenced or lead many of Vigor’s […]
Pastry Arts Magazine: Pastry Summit is Open!
This past May, I had the utmost honor of participating in Pastry Arts Magazine’s virtual summit. The summit features 60+ demos, presentations, and interviews with dessert professionals on a variety of topics through an on-demand streaming platform. I took the reins on discussing “Components for Building a Successful Brand.” In my talk, I discuss the […]
Shut up and put up: How to build authenticity in restaurant brand philanthropy
I debated writing about this topic considering the state of our nation. But as we interact and consult with our clients, the same questions keep coming up. It compels me to share our approach to developing and guiding genuine philanthropy for restaurant brands. I want to make clear that this is in no way a […]