Great Wraps QSR restaurant rebranding

Great Wraps QSR restaurant rebranding and strategy

Sparked by an opportunity of international expansion, the Great Wraps team sought to rethink their offering and brand positioning. The brand had lost its position in food courts with a cluttered product mix, and a name that miscommunicated the brand. Vigor was charged with developing a healthy expression of Great Wraps to enter into Canadian […]

Fioro fast casual Italian restaurant branding

Fioro italian fast casual restaurant concept development and branding

After the fall of NYC’s famous ramen concept, the owners had a new vision and challenge: to craft an authentic café experience as found in the Naples region of Italy. They tapped Vigor with a short timeframe and vision of bringing Italian street food to life in manhattan. Location Lorem ipsum dolor sit amet, consectetur […]

Urban Tree Cidery branding & packaging

Urban Tree Cidery branding and package desig

With a vision of starting a new legacy for their family, the Resuta’s perpetuated a new one. From this beginning, the Urban Tree Cidery brand came to life. Vigor was tapped to develop the identity, packaging, and interior experience for Atlanta’s First Cidery®. Our approach was to meld the urbane with rural craft in a […]

Bon Glaze Doughnuts restaurant branding

Bon Glaze doughnuts restaurant branding and design

Husband and wife team had a decadent dream: Create an upscale doughnut experience. They traveled the globe finding the best recipes for their doughnut brand and when they felt they had curated the world’s best, they called on Vigor to make it a reality. Location Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit […]

Johnny’s Pizza House restaurant rebranding

Johnny's Pizza House prototype store design and interiors

A pizza brand with legendary status in existing markets needed to establish itself in expanding areas. To accomplish this, the brand needed rejuvenation from its core strategy through how that strategy was communicated to the people. Vigor helped excavate the brand’s passion, then defined the strategy based on an ownable point of differentiation: Sharing. Location […]